iWorld
Brightcove OTT Flow to democratize OTT services
MUMBAI – Brightcove Inc. has launched Brightcove OTT Flow, a turnkey OTT solution for media companies and content owners everywhere to rapidly deploy high-quality, direct-to-consumer, live and on-demand video services across platforms. Developed in partnership with Accedo, OTT Flow offers an end-to-end technology solution via a simple, cost effective commercial model. With OTT Flow, Brightcove and Accedo dramatically lower the barrier to entry to starting a multi-platform OTT service, allowing organizations to take their content over-the-top in weeks rather than months.
OTT solutions to date have often required multiple vendors and bespoke solution development for each platform, resulting in high upfront development costs, time-consuming implementations, and challenges maintaining and upgrading applications and platforms.
“There is seemingly insatiable demand around the world for new video programming choices and the industry is rushing to meet that demand with new service launches. IHS is actively tracking well over 2,000 different OTT video and multi-screen deployments in 70-plus countries. With new players entering the market on almost a weekly basis, the timing has never been better for solutions that accelerate these service introductions,” said IHS Technology Consumer, Media, Telecoms & Displays, chief analyst and VP, Ben Keen.
At its core, OTT Flow will allow video content delivery with a consistent UX across multiple platforms, including desktop, iOS (smartphone & tablet), Android (smartphone & tablet) and Google Cast. It will also provide support for ad-supported (AVOD) and subscription (SVOD) video on demand models with ecommerce, CRM, and billing engine interfaces. Subtitle and caption support would be other added advantages. When it comes to pricing, companies setting up an ad-supported OTT video service can get started with OTT Flow at $0,000 per month. Organizations seeking to launch a subscription-based OTT service can begin at $15,000 per month.
“Brightcove OTT Flow dramatically changes the dynamics of launching new OTT services, making OTT accessible to nearly any content owner. Combining Accedo’s multi-platform application expertise with our video platform and solutions capabilities, we are bringing to market a turnkey solution that eliminates technical barriers and simplifies the OTT cost structure for anyone seeking to take their content over-the-top. As media companies around the world seek to engage their audiences and drive revenue, they can take advantage of OTT Flow as an easy and affordable path to quickly launch beautiful OTT services,” Brightcove medoia SVP and GM Anil Jain said.
Brightcove Video Cloud integrated with Accedo App Grid® and VIA® GO with a subscription management and payment processing for SVOD. It comes with pre-integrated ad-serving support from Google DFP.
“Consumer demand for great content available across multiple devices has been increasing dramatically over recent years. With that demand set to rise even further, media companies are looking for solutions to launch new OTT services easily and effectively while providing an attractive user experience. This joint solution enables them to meet that consumer demand and launch compelling services in a much shorter timeframe than ever before,” Accedo CEO Michael Lantz had commented.
OTT Flow is priced to make setting up and operating OTT services an economic proposition that any serious content owner can embrace. By eliminating the need to invest significant capital in upfront development and platform costs, OTT Flow’s pricing model is designed to fit a customer’s operating model.
iWorld
Kabaddi gets a digital raid on Sportvot streaming
National Senior Men’s Championship live from Vadodara 24–27 February 2026.
MUMBAI: Kabaddi’s national showdown just got a streaming tackle and Sportvot is the raider ready to score big. India’s leading sports streaming platform has bagged exclusive live-streaming rights for the National Senior Men’s Kabaddi Championship, organised by the Gujarat State Kabaddi Association and Vadodara Kabaddi Association under the Amateur Kabaddi Federation of India (AKFI).
For the first time, the prestigious tournament will beam nationwide from the Indoor Sports Complex in Vadodara between 24 and 27 February 2026. Thirty-five states plus Indian Railways and Services teams are expected to battle it out, making it one of India’s biggest kabaddi spectacles and a crucial proving ground for talent eyeing the Pro Kabaddi League. Defending champions Haryana return to guard their crown after a dominant run last time.
Every raid, tackle and do-or-die moment will be available live on the Sportvot app, letting fans, players, coaches and stakeholders follow the action from anywhere.
Sportvot founder & CEO Siddhant Agarwal said, “Kabaddi is deeply rooted in India’s sporting culture, and national championships like this are where the future of the sport is shaped. By digitising and live-streaming the National Senior Men’s Kabaddi Championship, we aim to give athletes the visibility they deserve and fans an experience that matches the intensity of the game.”
Gujarat Kabaddi Association organising secretary Tushar Arothe added, “As hosts of this year’s National Senior Men’s Kabaddi Championship, the Gujarat Kabaddi Association is honoured to welcome the best teams from across the country to Vadodara. We are delighted that Sportvot will be live streaming the tournament, giving supporters everywhere an opportunity to experience the passion and skill of our players in real time.”
With seasoned pros, rising stars and high-voltage clashes over four days, the championship promises edge-of-the-mat drama. SportVot’s coverage turns it from a regional rumble into a national spectacle, one tap away for fans who can’t make it to Vadodara. Get ready to cheer from the couch; the mat is set.
