iWorld
nexGTv adds more ‘flavour’ to its global content catalogue with Chardikala TV
MUMBAI: nexGTv, the subscription-driven video entertainment app from Digivive Services, which recently announced its expansion in more than 140 countries, has further strengthened its global entertainment catalogue with the entire bouquet of channels from the Chardikala TV Network on its entertainment platform. With the partnership in place, nexGTv users across the globe can access these channels as part of their regular subscription, available across platforms including web and mobile.
As a part of the move, channels of the Chardikala Network including its musical hits such as Desi Beats and PBN Music, Devotional offering – Gurbaani TV, as well as Lifestyle and GEC channels such as Desi Channel, Shangh TV, Aone Punjabi and Hamdard TV will be available to subscribers of nexGTv globally.
The ‘pure-play’ mobile TV/ OTT video streaming player says that this latest initiative not only complements its already strong ‘Punjabi’ entertainment content on its app but also boosts its credentials as a global player of repute, vying for appeal and increasing adoption from the growing tribe of ethnic Indian and South Asian communities, who’re increasingly connecting with everything ‘Indian’. nexGTv recently enabled its Live TV content offering of more than 150 plus channels along with 1000 plus movies as well as a huge inventory of VoD and television show for viewers around the world.
Speaking on the association, nexGTv COO Abhesh Verma said, “The time when geographical boundaries prevented viewers from accessing their favorite entertainment content is now passé! It’s exactly with that thought that we’ve made available more than 11500 hours of India-centric programming from our extensive catalogue to our Indian-origin and global subscribers. Our partnership with Chardikala TV Network and worldwide rights of their most renowned and well-known TV properties across multiple genres will undoubtedly bolster our content offering. We are confident that the enhanced variety and diversified offerings on nexGTv will serve as a strong pull for our international viewers.”
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
