e-commerce
Airbnb in strategic partnership with Times Group hopes to help Indian travelers discover more
NEW DELHI: Community driven hospitality company Airbnb has joined with The Times of India Group to help Airbnb create a truly localized presence for India, leveraging the media group’s vast network of media and operational resources.
The strategic partnership comes as part of Airbnb’s plans to focus on developing the Indian travel market. As a part of the partnership, The Times Group will drive awareness of Airbnb accommodations.
This is a key partnership for Times Global Partners that supports the launch and expansion of emerging global digital companies in India. Previously, Times Global Partners has partnered with Huffington Post, Coursera, as well as other digital companies.
Times Internet MD Satyan Gajwani said, “We are excited to partner with Airbnb to transform the way Indians travel. As a personal user, I’ve found that Airbnb has brought a new dimension of convenience, value, and uniqueness to travel. We look forward to working closely with Airbnb to evangelize community driven hospitality.”
Commenting on the partnership, Airbnb Chief Technology Officer & CoFounder Nathan Blecharczyk said, “We are excited about the opportunity that India presents, and to have one of the most respected partners in The Times Group. We are working on adapting our product for the Indian market so that Indian travelers can live like a local anywhere in the world.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
