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The Media Manifest onboarded as Elev8 Venture Partners’ strategic communications partner
Mumbai: Elev8 Venture Partners, India’s first pro-rata fund venture capital firm has chosen The Media Manifest as its strategic communication partner. The Media Manifest will handle Elev8’s PR, with the aim of amplifying Elev8’s brand presence and industry position in the startup investment landscape.
Elev8 Venture Partners is a Bengaluru-based venture capital firm that focuses on investing in growth-stage, technology-driven companies. Backed by KB Investment, South Korea’s largest financial conglomerate, and venture catalysts (VCats), Elev8 has a $200 million fund that allows investors to maintain their ownership stake in subsequent funding rounds. The firm invests in 12-14 tech-enabled, sector-agnostic startups in series B and C funding rounds, with investments ranging between $10-15 million.
The Media Manifest co-founder Kinjal Shah said: “As India’s startup and venture capital landscape is rapidly evolving, it has become important for VC firms to stand out not only in terms of their investment vision but also in how they communicate and connect with their target audience. Through strategic PR initiatives, we aim to position Elev8 as a groundbreaker in the venture capital space, enabling them to reach their relevant audience and amplify their impact.”
The Media Manifest is a public relations and digital media agency, founded by Kinjal Shah and Nupur Maheshwari in September 2021. Having a focused approach in the new age space, TMM offers tailored public relations and digital solutions in the rapidly shifting ecosystem by driving the brand narrative to achieve maximum impact. Their expertise lies in strategic analysis, collaborations, and creative outlook from the brand’s perspective. Headquartered in Mumbai, the agency provides solutions like reputation management, crisis communication, strategic consultation, and influencer marketing. The practices are centered around fintech, BFSI, wealth management, personal finance, technology, startups and venture capital amongst others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
