MAM
Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016
MUMBAI: Yuvraj Singh is all set to speak at the reckoned MTV Youth Marketing Forum 2016 to be held in Delhi on 29 April, 2016 .
Speaking about the youth of India Singh said, “I see this generation as way more ambitious and pragmatic. They are constantly trying new things, crafting new careers and they are not hesitant of trying. They want to multi-achieve, and not just be masters of one trick. I resonate with their dreams, as I have gone through that phase myself. Every time I meet a new fan or review a business proposal, I see the youth brimming with ideas. MTV is presenting their new research and it captures this new zeal of the youth to leave their mark on the world. I am delighted to be a part of the MTV Youth Marketing Forum 2016.”
MTV’s flagship insights event YMF, studies and dissects the world of youth. The daylong event brings together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
