iWorld
YuppTV expands its Hindi offering by adding Star Plus & Life OK
MUMBAI: YuppTV has enabled two Hindi entertainment channels namely Star Plus and Life OK for its users in the UK, EU, Middle East, Malaysia and New Zealand. Star Plus and Life OK are a part of 21st Century Fox’s Star India networks.
Speaking on the launch, YuppTV CEO and founder Uday Reddy said, “Both Star TV and Life OK are extremely popular within the country’s digital viewership for their differentiated entertainment content offerings. This move underlines YuppTV’s commitment to enable the most tailored entertainment content for our users, and offer expats a chance to catch their favourite shows anytime, anywhere.”
“Star Network is very pleased to join hands with YuppTV to offer the best of our content to our loyal viewers anywhere anytime. We look forward to a productive partnership”, said Star International president Gurjeev Singh Kapoor.
Life OK airs popular programmes like Bahu Humaari Rajnikanth and Savdhaan India – India Fights Back, Star Plus has shows such as Ye Rishta Kya Kehlata Hai and Diya Aur Baati Hum which are widely viewed across India.
The users can access these channels throughwww.yupptv.com or through the application.
