Hindi
Jungle Book, Baghi continue strong, poor new releases
MUMBAI: Two of the three new releases of the week faced disastrous outcome.
London 1920 was the sole release of the three which managed to cross the Rs crore mark on its opening day. This horror genre film has done fair business in its opening weekend by collecting Rs 7.3 crore.
Traffic, a hit in three South Indian languages, failed to generate curiosity and failed to attract viewers. The film opened to poor footfalls. At ticket rates priced at hundreds and no entertainment, it failed to get the audience. The film had opening day way short of the Rs crore figure and ended up collecting Rs 2.1 crore for its first weekend.
As for, One Night Stand, how long can one sell a revealing Sunny Leone’s sex appeal and a fetching title? The film fared the worst of the three releases. It collected Rs 2 crore for its opening weekend..
Baaghi reaped the benefits of poor opposition in its second weekend. There has not been a mass entertainer in the last few months. The film, after a lucrative first weekend of Rs 38.7 crore, followed up with a reasonably good business in the following days to complete its first week with Rs 59.6 crore.
Short Cut Safari remained very poor.
Nil Battey Sannata just about managed to touch the Rs crore mark in its first week.
Santa Banta Pvt Ltd added Rs 1.5 lakh in its second week, having Rs 71.5 lakh to show for its two week run.
Fan has fallen badly. The film collected Rs 1.2 crore in its third week to take its three week total to Rs 83.8 crore.
Jungle Book maintained its hold at the box office with amazing figures even in its fourth week. The film collected Rs 17.4 crore taking its four week total to Rs 168.9 crore.
Ki & Ka added Rs 20 lakh in its fifth week to take its five week total to Rs 51.35 crore.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
