GECs
The Epic channel bags six metals at Promax India Awards
Mumbai: On May 12 Promax India Awards honored The EPIC Channel with six awards. The channel won four Gold and two Silver awards.
Of the four Gold awards, the ‘EPIC At 10’ promotion won two of these awards for the Best Integrated Marketing Campaign (Out-Of-House) and the Best Launch Campaign (Out-Of-House). The show ‘Raja, Rasoi Aur Anya Kahaniyaan’ was awarded with the Best Promo Using Only Programming Footage. While the program, ‘Khwaabon Ka Safar’ won a gold for the Best Innovative Use of Digital.
One silver was awarded for the Best Sound Editing for the acclaimed show, Raja, Rasoi Aur Anya Kahaniyaan while the other silver was given to Khwaabon Ka Safar for the Best Co-Branded Promotion with Philips.
The Epic AT 10 campaign won the awards for sheer originality in content and creativity. It was conceptualized by Grey Worldwide who innovatively used Bollywood stalwarts including Anurag Basu, Javed Akhtar and Naseeruddin Shah to launch the three shows, Stories by Rabindranath Tagore, Jaane Pehchaane With Jaaved Akhtar and Mid-Wicket Tales With Naseeruddin Shah.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
