eNews
Over 1.85 Crore Customers in Maharashtra and Goa Enjoy Super Voice and Data Experience with Vodafone SuperNetTM
MUMBAI: Vodafone India announced that Vodafone SuperNet, that offers the finest connectivity solutions, has been rolled out across Maharashtra and Goa benefitting over 1.85 Crore customers. Vodafone SuperNet, offers a seamless network experience that empowers customers to remain confidently connected at all times, for their voice and data needs.
Keeping with the Vodafone SuperNet™brand promise, Vodafone has added more than 2500 cell sites across Maharashtra and Goa to strengthen its network. Vodafone SuperNet™ 3G is now available across 552 towns and 8934 villages across the state supported by a strong fiber backhaul.
Inviting all residents of Maharashtra and Goa to experience the benefits of Vodafone SuperNet™, Ashish Chandra, Business Head – Maharashtra and Goa, Vodafone India said, “Quality of network plays a defining role in enhancing customer experience. We have made significant investments to expand, upgrade and modernise our network in Maharashtra and Goa in recent months to ensure that we provide the finest service experience and seamless connectivity to our valued customers. With the launch of Vodafone SuperNet™, we will continue to deploy multiple technologies to cater to the requirements of smart phone users in urban and rural Maharashtra and Goa, providing a seamless network experience beyond just speed”.
Vodafone SuperNet™ Advantage:
-Customers: Vodafone Maharashtra and Goa is proud to provide communication access and support to 1.85 Crore happy customers
-7 Towers every day: Vodafone has set up over 2500 sites in FY 2015-16, upgraded its coverage of both voice and data
-Fibre Backhaul: 1410 Kms added, High capacity Fibre backhaul (approx. 16000 Kms of fibre till date in 2016) in most of our sites allowing mobile internet to flow without any blockage
-Network War rooms: Best practice to monitor call drops which has resulted in call drop reduction by 40% in last 6 months
Launch of Vodafone U – a first-of-its-kind lifestyle proposition:
To celebrate the spirit of youth and to cater holistically to its need for being always connected, Vodafone India has recently announced a unique proposition ‘Vodafone ‘U’ – a first of its kind, lifestyle proposition designed especially for Young Indians.
Speaking about the launch of Vodafone U, Ashish Chandra said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought-up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable using multiple devices, technologies and apps. The mobile phone plays a central role in their life, both as a command center as well as a companion.Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a more seamless and enriching way.”
He further added, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate #FunwithU. On offer is a bundle of benefits that will keep the young patrons of Vodafone ‘U’always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences. Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7.”
Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone ‘U’ is a dynamic proposition, perfectly poised to be the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide array benefits, delivered digitally and accessible via the mobile to stay always connected with friends, fun and the internet.
Some key activations executed:
§ College canteen branding
§ CCD branding
§ PVR BluO branding
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
