iWorld
Panorama Studios partners with One Digital Entertainment to launch ‘Bar Code’ web-series
MUMBAI: Panorama Studios is launching its first web-series titled Bar Code in partnership with One Digital Entertainment. The series will have 10 episodes and will be shot in real nightclubs in Mumbai.
Speaking on the new tie-up, Panorama Studios producer and MD Abhishek Pathak said ”With the current web-series space being heavily cluttered and with most of them being imitations of one another, we at Panorama Studios were on the lookout for something clutter-breaking and something that would stand out, and in Bar Code we found the right script which deals with the fascinating world of Bombay’s nightclubs, making it very exciting for us to to be launching it as the first web-series out of the variety of other web-content being developed at our studio.”
“Bar Code looks closely at what goes on behind the scenes in one of the most glamorous businesses in the world. The plot has an interesting hook, the characters, humor and the drama are very relatable while the whole look and feel will be very upscale and chic. The treatment of the music will have an interesting mix of EDM, Bollywood and Deep House, which should connect with youth segment across the country”, added writer-director Vignesh Shetty.
The casting process is underway and renowned actors are being considered to play the male and female leads. Production will begin in mid-June 2016.
Commenting on the association, One Digital Entertainment COO and co-founder Gurpreet Singh said, “Panorama Studios have delivered amazing stories in the form of bollywood movies so far and now with their entry into web shows, am pretty sure they will set new benchmarks in the industry. We are very delighted to partner with them and are looking forward to engage both the consumers and brands with such an innovative concept.”
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
