Brands
Le 1s Eco sale to boom with Flipkart’s Big Shopping Days
MUMBAI: LeEco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of Flipkart on 25, 26 and 27 May, 2016 with very attractive offers.
During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry.
The consumers who buys a Le 1s Eco during this time will be offered the following –
1. LeEco Earphone worth Rs. 1300/- on every purchase
2. Additional 10% Cash Back on Citi Debit and Credit Cards
3. Additional Rs. 2000/- on exchange of the old phone.
4. Free Back Cover on every purchase
5. Le Eco Membership worth Rs. 4900/-
Commenting on the announcement, LeEco India COO smart electronics business Atul Jain said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”.
LeEco has recently launched its first Made for India Le 1s Eco Superphone that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India.
At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels.
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and Live. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
