Brands
DKNY launches outlet in Mall of India, Noida
MUMBAI: DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region. The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity.
Speaking about the store opening DLF Brands MD and CEO Timmy Sarna said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”
DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.
Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience. The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards
Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
