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Lionsgate, Abundantia Entertainment and EFAR Films join forces to co-produce two films in India
Mumbai: Lionsgate, a global entertainment company, content development company EFAR Films and India’s leading content producer Abundantia Entertainment have come together to bring to Indian audiences two exciting movies. The first is a highly anticipated action-comedy motion picture that promises thrills and drama loaded with fun. The other film is a romantic comedy with lovable and memorable characters. Scripting is underway for both projects and exciting, top-of-the-line creative talent is being brought together to lead each title.
Lionsgate Play Asia President Rohit Jain said, “We are delighted to collaborate with Abundantia Entertainment and EFAR Films on two exciting upcoming projects. The projects underscore our commitment to delivering innovative and culturally resonant films to audiences world over, and we are thrilled to bring this to life for our audiences in India. This is a testament to the power of gripping storytelling and the creative vision of our partners.”
Abundantia Entertainment founder & CEO Vikram Malhotra, said, “At Abundantia Entertainment, we are committed to producing high-quality and engaging content that is uniquely Indian and resonates with audiences globally. The two upcoming films perfectly align with this vision. We are delighted to collaborate with Global Major Studio Lionsgate and with EFAR Films to bring these stories to life in India.”
Kavita Sharma Gandhi, Founder & CEO of EFAR Films, said, “We are delighted to be part of this exciting development alongside Lionsgate and Abundantia Entertainment. Our aim is to tell stories that are rooted in Indian ethos and culture with a universal appeal. We look forward to working together to create a memorable cinematic experience through these creative projects and this unique partnership.”
Stay tuned for more updates on this collaboration as the production progresses.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
