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Dainik Bhaskar bags 13 metals at Hermes Creative Awards
MUMBAI: DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, today announced that its flagship ‘No Negative Monday’ initiative has become one of the most awarded campaigns at the 2016 Hermes Creative Awards.
Dainik Bhaskar has bagged 13 metals including 10 platinum and 3 gold Awards. Hermes Creative Awards are administered by Texas based Association of Marketing and Communication professionals. Dainik Bhaskar Group was the only Indian entry to have won 13 metals.
The company’s trendsetter initiative ‘No Negative Monday’ has been conferred with 6 Platinum and 1
Gold award for Integrated Marketing campaign, Communication/Marketing campaign, Publication Overall, Publicity Campaign, Advertising Campaign, PR campaign and Outdoor Campaign. Additionally, Dainik Bhaskar’s award winning CSR initiative ‘Annadaan for Marathawada farmers’ earned the distinction of being the only Indian entry which has been significantly highlighted under the Hermes Creative Awards Spotlight platform which showcases only elected creative entries that have made an impact.
Noteworthy events like Bemisal Bhopal celebrations, Employee relations for its in-house magazine Samvad and Annual Report 2015 have won Platinum awards; while it’s in-house magazine Samvad and its e-zine has been awarded Gold awards The No Negative campaign show reel can be viewed at
www.nonegativelife.org
Commenting on the recent wins, senior vice president sales and market development and brand marketing Vinay Maheshwari said, “It is a matter of great pride and honour for us to win at these awards. We dedicate this win to our readers and business associates who have been passionately driving our reader-centric approach. Awards always encourage us to perform better and put in tour best as they are a great validation of our efforts. ‘No Negative Monday’ – has been a landmark initiative that has generated very strong and positive responses amongst our readers, while also creating a significant momentum of positive thinking and news. Through such initiatives we ensure that all our activities are oriented towards growth and aligned to our vision to be enablers of socio-economic change.”
“Our ‘No Negative Monday’ initiative has been trendsetter in the Indian media space and we are happy to see it win laurels at national and international forums”, b added associate vice president brand marketing Vikas Singh
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
