DTH
E-auction for DD Freedish slots on 30 May, reserve price at Rs 4.3 crore
NEW DELHI: Even as the final touches are being given to increase the carrying capacity of the platform, the 27th e-auction to fill up vacant slots on Doordarshan’s direct-to-home Freedish will be held on 30 May.
The reserve price is Rs 4.3 crore for the slots on the country’s only free to air DTH platform. The reserve price which had been Rs 3.7 crore was raised to its present level for the 25th e-auction in January.
indiantelevision.com had learnt that the bid amount went up to Rs 4.7 crore in earlier e-auctions. The reserve price in the 15th e-auction was Rs three crore and was raised to Rs 3.7 crore in the 16th auction.
DD sources refused to divulge the number of slots being auctioned to prevent bidders forming consortia to bid or resort to other malpractices. The platform at present has space for eighty channels including its own channels, and Lok Sabha and Rajya Sabha TV.
These sources told indiantelevision.com that Freedish is being encrypted shortly from Mpeg 2 to Mpeg4 to keep a tab on the number of subscribers, but it would remain free-to-air.
The e-Auction will be conducted by C1 India Pvt. Ltd., Noida which also conducted the first stage of the FM Radio Phase III auctions on behalf of Prasar Bharati.
The eligibility terms and conditions including other relevant details for this e-Auction are displayed on DD website: www.ddindia.gov.in.
The participation amount (EMD) in the e-Auction is Rs.1.5 crore which will be deposited in advance before or by 12 noon on 30 May along with processing fee of Rs.10,000 (Non-refundable) in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.
Incremental amount for the auction will be Rs 10 lakh and the time for every slot e-auction will be of fifteen minutes duration. This may be extended by five minutes if a bid is received before the closing time.
Of the reserve price, Rs 1.1 crore will have ot be deposited within one month of placement and another Rs 1.1 crore within two months along with service tax of 14.5 per cent on the bid amount.
The balance bid amount will have to be deposited within six months, failing which the deposited amount will be forfeited and the channel discontinued after a 21-day discontinuation notice.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
