iWorld
Photograph food for Chef’s Table
MUMBAI: Food, glorious food. We love to eat it, we love to watch others cook it, and above all, we love to photograph it. From the director of Jiro Dreams of Sushi (David Gelb) comes Chef’s Table, a Netflix original documentary series, that is returning globally for a second season on Friday, 27 May.
To celebrate season two, the search is on across Asia for the Chef’s Table official Instagrammer. The chosen Instagrammer will visit the six restaurants featured in season two (Mexico! Slovenia! Chicago! Brazil! San Francisco! Thailand!) and document their sensory experience through beautifully-set, mouth-watering and hunger-inducing Instagram shots.
Sounds delectable? Join in to:
1. Follow @Netflix_IN
2. Post your best original food photo to Instagram
3. Hashtag #MyChefsTable
For more information, please head on to mychefstable.netflix.com, or refer to the appended image.
The renowned chefs featured in season 2 of Chef’s Table include: Alex Atala (Brazil); Ana Ros (Slovenia); Dominique Crenn (United States); Enrique Olvera (Mexico); Gaggan Anand (Thailand); and Grant Achatz (United States). The series provides a rare, inside look at the lives and careers of some of the world’s best chefs today on their quests for sensory perfection.
Chef’s Table season one is now streaming globally on Netflix.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
