Ad Campaigns
Airtel’s new postpaid campaign urges customers to ‘Waste Nothing’ and make the most of their mobile expenditure with MyPlan
MUMBAI: Sasha Chhetri, the Airtel 4G Girl, is back once again and this time she is telling customers to stop wasting the benefits that come with traditional postpaid mobile plans and move to Airtel MyPlan to get the best value for their monthly mobile spends.
Commenting on the launch of new marketing initiative, Mr. Srini Gopalan, Director – Consumer Business, Bharti Airtel said, “Airtel MyPlan is designed to simplify the postpaid customer experience and offers them the flexibility to create their own plans. The new campaign is based on a simple consumer insight – that a lot of postpaid mobile users end up with plan benefits that they never fully utilize and end up wasting these benefits month on month. MyPlan addresses this problem by giving customers the freedom to choose what they actually need in their postpaid plans and gives them absolute value for their spends by eliminating any wastages.”
With traditional postpaid plans offering pre-defined voice/data/SMS benefits, customers end up wasting some of these benefits as their actual usage/requirements may be very different.
*For example, if a Delhi customer is primarily using mobile apps like WhatsApp/Hike etc. for texting, why have hundreds of free SMS in the plan. Why not have the option of trading the free 200 SMS of the existing plan for 90 local minutes or 120 MB 4G/3G data?
*Also, if one is a heavy data user and hardly talks, why have too many free calls in the plan? What if the Mumbai customer gets an option for trading the extra 450 Local minutes of their plan for 600 MB 4G/3G data?
*Customers also have the flexibility of changing their MyPlan whenever they want. If they are going for a vacation, they can always switch calls to data so that they have ample data to navigate, find the best restaurants or just upload vacation pics in real-time. Again, helps optimizing phone bills every month and waste nothing.
*Not just that, under the plan, customers can also share the extra benefits with their family by getting one member connection at a nominal rate of Rs. 199/year. No separate rental is charged for the member connection.
(*The above mentioned plans are purely for illustrative purposes. For more information on plans, per your requirements, please log on to www.airtel.in/myplan and click ‘My Plan’)
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
