MAM
iProspect earns a silver medal at 2016 AMES Awards
MUMBAI: iProspect has bagged a silver medal at the AMES Awards which were held in Singapore for their iSync campaign, Franklin Templeton Investments. The award was won for the best use of data and analytics in real-time for a search campaign.
The campaign is aimed at increasing the number of leads through Google text ads.
Delighted with the win, iProspect CEO Vivek Bhargava said, “iSync has proved to be a boon for syncing real-time data with online ads. This tool was extremely successful for the Franklin Templeton campaign and we plan to innovate it further and use it for other verticals and clients”
The ads were made dynamic by integrating real-time Nifty Rates in them. Using the tool iSync, the ad text would vary as per the Nifty rates, thereby attracting relevant masses looking for investment options.
At the 2016 AMES Awards, a total of 125 Medals were given to 71 campaigns from 13 countries. The jury shortlisted 324 entries from a list of 1,231 submissions, and awarded 2 platinum, 16 gold, 49 silver and 58 bronze trophies.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
