Kids
DD to invite counter proposals for afternoon kid slot on National Channel
NEW DELHI: Even as Doordarshan has received a proposal for a kids show for the 3.00 pm to 4.00 pm time band on DD National, the pubcaster has decided to invite counter proposals through the Swiss Challenge Method.
This method will ensure transparency and give a fair chance to all with a commitment for providing entertainment programme for children on the national public service broadcaster.
The key features of this outsourcing is to attract bids for its slots in the genre of ‘Kids Entertainment’ for DD National from interested production houses through Request For Proposal notified on Doordarshan website.
A Swiss challenge is a form of public procurement in some jurisdictions which enables a public authority which has received an unsolicited bid for a public project or services to publish the bid and invite third parties to match or exceed it. Under this method, prospective programmers will be asked to create and market Children’s programme on the channel for a fixed tenure of two years.
These slots from are 3.00 pm to 4.00 pm (One Hour) are available from Monday to Saturday.
The minimum ceiling price is Rs 2 crore for first year and Rs 2.75 crores for the second year. The marketable inventory available to the bidder on DD National in a 60-minute time slot will be 5.0 minutes.
The last date for submission of proposals is 30 June 2016. Details are available on the website: www.ddindia.gov.in
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
