MAM
Ipsos hires Rajashree Ivaturi as Ipsos Strategy3 partner
Mumbai: Eyeing increased opportunities and demand for research-based consulting from clients, Ipsos, a global market research player, has roped in Rajashree Ivaturi, as partner, Ipsos Strategy3 in India. Ipsos Strategy3 is the management consulting arm of Ipsos.
Ivaturi moves from Quess Corp and has previously worked for over two decades with feedback consulting. Her work experience has spanned research-based consulting at feedback consulting to scaling vocational training programs in social enterprise at Quess Corp. She reports to Ipsos India CEO Amit Adarkar.
“Being a leading custom market research company, Ipsos has provided strategic counsel and competent advisory services to our roster of clients via Ipsos Strategy3; and with the increasing demand in a highly growth-oriented market like India, we have expanded the team at the top level with the hiring of Rajashree Ivaturi, whose experience straddling private and government clients will be a great asset to Ipsos Strategy3. Her remit is to leverage opportunities with the government across different ministries, government bodies, trade associations, apart from handling a wide roster of clients across consumer-packaged goods, healthcare, automotive, education etc. We are seeing a lot of clients demanding research-based consulting and Ivaturi brings with her a lot of rich experience that will upscale our client delivery, even for uncharted sectors,” said Ipsos India CEO Amit Adarkar.
She holds a PGDBM degree from IIPM and an AI ML Program for Leaders diploma from The University of Texas, Austin. And has been on the advisory of several not-for-profit organisations.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
