Ad Campaigns
Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra
Mumbai: Movado, the iconic Swiss watchmaker known for its modern design and innovative spirit since 1881, announced the launch of its new collection, BOLD Quest, through a captivating campaign featuring brand ambassador Sidharth Malhotra. The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.
The BOLD Quest features a Swiss-made, 40mm shaped case paired with a sleek, brushed integrated bracelet. Its streamlined silhouette draws inspiration from Movado’s vintage Astronic, first released in 1970. Utilizing the sun as its muse, the collection showcases Movado’s signature rounded dot at twelve o’clock, representing both high noon and high design.
“I have always admired India’s love for its rich heritage and legacy and the ability to preserve it yet embracing a futuristic outlook.” Says Mr. Xavier Gauderlot, President International at Movado Group. “The new collection – BOLD Quest embodies this spirit, and we are thrilled to bring it to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary—qualities fundamental to our ethos.
The BOLD Quest collection is built with precision that suits every kind of occasion, making it a versatile accessory in your wardrobe. Through this collection, we strive to blend tradition with modern design, offering our customers a timeless accessory that reflects sophistication and elegance on the wrist. With that said, Movado’s campaign for BOLD Quest embodies a fresh, stylish take on the ‘Moving in Motion’ feeling.
“As the Indian ambassador for Movado, I’m proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” said Malhotra. “The fusion of craftsmanship and innovation in this watch is extraordinary. It’s a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”
For more information, visit the newly launched Movado India website at www.movado.in, which features ‘call me back’ and ‘store locator’ options, along with detailed information of the collection.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
