Ad Campaigns
Timesaverz introduces experience cards
MUMBAI: Timesaverz, India’s first tech enabled services platform that takes care of everything from cleaning tasks to handymen jobs, laundry maintenance to at-home beauty services and appliances repairs to pest control has announced the launch of experience cards that signals the beginning of it selling services as a product.
Timesaverz that works on both web and mobile interface, has been witnessing a 10X growth YoY operating across key metros – Mumbai, Navi Mumabi, Thane, Delhi, Gurgaon, Noida, Pune, Hyderabad and Bangalore. Now the customers will be able to purchase experience cards pre-loaded with a specific service or a certain amount of their choice. These experience cards will be valid for a period of three months from the date of purchase.
Timesaverz is the first company in the on-demand services space that has made its foray into experience cards akin to gift cards that product oriented companies have. Speaking about the launch, this is what Debadutta Upadhyaya, Co-founder and CEO says,“As a company, most of our category and product launches have been driven by customer feedback and one of the things that emerged during these interactions was that people are increasingly becoming open to the idea of experiencing services to their friends and family, especially young men and women experiencing services to their old parents around festive time and special occasions like Diwali, Mother’s Day, shifting homes etc., to ease their life.”
The experience cards are highly customizable with various templates and a space for adding a personalized message. The customer will be able to purchase these via the Timesaverz website and can pay for the same online through credit/debit cards or wallets.
Timesaverz sees a great potential in adoption of these cards across both B2C and B2B clientele segment.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
