Brands
LeEco partners with HCL Care Services to deliver superior services
MUMBAI: LeEco, a global internet and technology, today announced a strategic alliance with HCL Care Services, a division of HCL Services Ltd., to deliver superior after-sales service experience to its customers. HCL Services is a wholly owned subsidiary of HCL Infosystems Ltd. (India’s premier IT Services and Distribution Company). HCL Care Services will provide one-stop solution for all service requirements to LeEco customers through existing 265 ‘HCL Touch’ centres in more than 240 cities across the country. Customer Services for LeEco phones have already been activated in the 265 HCL Touch multi-brand centres for walk-in-centre support for customers and Supply Chain Support.
Speaking on the strategic partnership, P. Seshachalam, Head-Operations and Vice President, HCL Care Services, said, “We are delighted to tie-up with LeEco, one of the fastest selling Super-phones in India, for providing superior after-sales support for their leading-edge phones. We are confident our state-of-the-art HCL Touch centres will enable LeEco to cater to the Indian markets more effectively and efficiently. This initiative is in line with our constant endeavour to deliver service excellence and be a preferred partner for leading Indian and international brands.”
Atul Jain, COO, LeEco India commented, “As a leading Superphone brand in India, we believe that the real test of brand loyalty is the after-sales service that a customer can rely on. In this context, we are happy to partner with HCL Services to cater to the needs of our consumers in a truly professional and timely manner. We have a total of 555 service centres out of which HCL will provide service in 265 centres. We are confident that an eminent and trusted entity like HCL Services will fully support us in serving LeEco’s users in the best possible manner.”
HCL Care Services has a network of more than 300 service centres across 250 cities in India, and serves more than 3 million consumers in a year. It is also the most preferred partner of OEMs with maximum numbers of Exclusive Service Centres. Through its specialized retail outlets ‘Touch’, HCL Care Services provides end-to-end solutions to customers, including Contact centers, Walk-in centres, On-site support, Supply-chain operations, Repair factory services and After-sales value added services.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
