Brands
Kyoorius announces the fourth edition of ‘Kyoorius Design Awards 2016’
MUMBAI: The fourth Edition of the Kyoorius Design Awards, held in association with D&AD, opened for entries from Monday 27 June 2016. Kyoorius called for entries from across India for a total of 10 categories and 56 sub-categories.
The fourth edition of the Kyoorius Design Awards, brings to fore the brightest talents and best works in the field of design. Across multiple categories, the Awards cover the world of design from branding, editorial, product, and spacial design to writing for design. Not only do they celebrate design, but every year the Awards dig out undiscovered gems, new studios and designers – talent just waiting to be recognised.
The awards can be entered by any company or individual, entry is not restricted to design studios or advertising agencies. Kyoorius will promote the awards across corporate, Design Houses, Event companies, Brand Consultants etc. Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 2nd September to 4 September to May in Mumbai at Ecole Intuit Lab.
In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero- tolerance policy for scam ads. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants will head the jury.
Kyoorius founder & CEO Rajesh Kejriwal commented, “Awards are primarily to inspire and motivate the industry achievers. At Kyoorius Design Awards, the name does not matter – Merit does. We know that Designers are a terribly undervalued kind; and we are out to prove them all wrong. Because we love you more. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work in the last year and hence I am expecting a lot more participation of more agencies.”
The Kyoorius Design Awards show will be held on October 1 2016 at Designyatra held this year at Fairmont Hotel, Jaipur. The awards show will be attended by well over 1250 professionals.
The Kyoorius Creative Awards are presented by ZEE TV.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
