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Qila.io & Mascot Spincontrol partner to bring transparency in clinical research

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Mumbai: Blockchain-as-a-service company Qila.io has partnered with global clinical research centre Mascot Spincontrol to bring about transparency in clinical research through blockchain.

The aim of the collaboration is to ensure that clinical trial data is secure, transparent and tamper-proof so that integrity of research outcomes is maintained.

The partnership will enhance transparency in clinical research, fortify data security, and instill greater confidence among stakeholders. This will help result in positive regulatory outcomes and effective healthcare solutions.

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“The synergies between Mascot Spincontrol and Qila.io are significant. Mascot brings extensive expertise in conducting clinical research, understanding the intricacies of regulatory compliance, and maintaining the highest standards of data integrity. On the other hand, Qila.io offers innovative blockchain technology solutions, particularly in tokenization, which ensures the security and transparency of data. By combining Mascot’s clinical research capabilities with Qila’sblockchain expertise, we create a powerful synergy that addresses critical industry challenges and drives innovation in healthcare research,” Qila founder Sid Ugrankar.

As part of this collaboration, Mascot Spincontrol and Qila.io have several joint projects and initiatives planned in the coming months. These include implementing blockchain tokenization solutions for clinical research data sharing, pilot programs to demonstrate the effectiveness of blockchain technology in improving data integrity and transparency, and exploring opportunities for further integration of blockchain solutions in healthcare research. These initiatives are aimed at delivering tangible results and demonstrating the value of our collaboration to the industry.

“Blockchain deployment will improve the transparency and integrity of clinical trial results.  The clinical data results would be irreversible and hence would build great faith in brands’ promise! We are proud to be one of the first companies in our industry to embrace this technology” Mascot Spincontrol MD and founder Dr Mohit Lalvani.

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Mumbai-based Mascot Spincontrolis a clinical research centre formed through a joint venture between Mascot Universal and Spincontrol France. The research centre helps beauty care, derma care, personal care and home care brands deliver their promise by clinically testing and substantiating their claims. It has worked with brand such as Loreal Paris, Himalaya, Hindustan Unilever Limited, Mamaearth, Dabur, 82°E, St. Botanica, firstcry, Joy, emami, Sugar, purple, Nykaa.com, Glenmark, Sun Pharma, Marico, Plum, WOW, Dot and Key, and The Man company.

“Deployment of blockchain in Clinical trial business is an industry first.  With this, we remain at the forefront of innovation in cosmetics clinical trial business and serving the needs of our customers,” added Mascot’s CEO, Mumtaz Lalvani.

Unlike other collaborations, which may focus solely on technology or research, the partnership between Qila and Mascot Spincontrol aims to combine the best of both worlds. It integrates advanced blockchain solutions with established clinical research practices.

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In the future, the companies envision this partnership to evolve and to encompass a broader range of initiatives. These new initiatives will include the development of new blockchain-based solutions, the expansion of market presence, and the continued advancement of industry standards for data integrity and transparency.

As technology evolves and regulatory frameworks adapt, the companies remain committed to staying at the forefront of innovation and driving positive change in healthcare research.
 

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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