Brands
Apollo Hospitals with GenY Medium bags the AHMA Award (Asia)
MUMBAI: GenY Medium (GenY), a digital marketing company has played a role in enabling Apollo Hospitals bag the prestigious AHMA Award (Asia) for the Chennai floods incident wherein the Hospitals’ emergency care played a critical role.
During the Chennai Floods, GenY Medium created a central digital system for disaster management, which could manage the flow of grievances, queries, request and feedback efficiently along with adding a human voice to brand Apollo which would regularly converse with its consumers and resolve their issues. The Real Time response from various channels including Facebook, Twitter and instant messaging platforms provided information to stranded patients with the help of multiple content snippets.
Automated sentiment analysis and attribution to reasons (using Artificial intelligence and Natural Language Processing) was used to escalate the queries to suitable hospital staff in a timely manner.
This digital system facilitated during crisis, where with the help of Social Listening, requests, queries and SOS received from disparate sources were responded to directly and efficiently, helped people with several queries resolved.
GenY Medium CEO Yashwant Kumar said: “We are thrilled that one of our most cherished customers, Apollo Hospitals has won the AHMA award for Digital marketing strategy. During this natural calamity when entire Chennai was flooded, Apollo team stayed operational and continued to serve the local community. We are glad that using our social listening platform we were able to connect in real-time with people who needed help and direct them to medical care available nearby.”
Apollo Hospitals VP Health Communications, and International Patient Services & Quality Initiatives Dr. Srinidhi Chidambaramsaid, “ Touching lives as a reward is enough for us, however this prestigious recognition from the AHMA has spurred us on to much more to serve our people in the online space –whether through emergency care, health awareness or prompt response at times of urgent medical need.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
