MAM
News Corp’s BigDecisions.com nnveils ‘Money Talks’
MUMBAI: News Corp owned BigDecisions.com, India’s leading personal finance advisory platform, has announced the release of ‘Money Talks’– a first of its kind web-series on personal finance. The webisodes aim at making consumers confident about managing their finances and bring the fun back to finance by simplifying it.
For this initiative, BigDecisons.com has partnered with financial services educator, Hansi Mehrotra – a CFA, ranked among the top ten ‘Voice for Money and Finance for 2015’ on LinkedIn; with over 77,000 followers on the professional networking site.
The web-series ‘Money Talks with Hansi’ will be in the form of a talk show hosted by Hansi Mehrotra, addressing topics on personal finance, investments and other allied subjects. Hansi will interview a fictional character, Mr. Sikka – a manifestation of peoples’ lack of awareness on matters related to personal finance.
The series will have 12 episodes spanning 5 minutes each and will be released on a weekly basis on BigDecisions.com
The first webisode of Money Talks with Hansi – Are Women From a Different Money Planet – addresses the much debated topic ‘Women as Financial Planners’. It further debunks the myth of women not being good at managing their finances. Within 24 hours of its release, the video has garnered over 30,000 views on YouTube and Facebook.
Speaking about the web-series, Manish Shah, Co¬Founder and CEO, BigDecisions.com said, “We at BigDecisions firmly believe in the power of engaging video content in influencing the minds of consumers in order to make them take effective decisions with respect to matters of personal finance.
The ‘Money Talks with Hansi’ webisodes will break the clutter in the area of financial planning; substantiate financial advice with our proprietary and secondary data; and de-jargon technical terms which make personal finance fun and relatable.”
“Till date, conversations around financial planning have been more of a one-way communication. Money Talks is a two-way street which encompasses problems faced by consumers. Additionally, it is in a form of a talk show that addresses the lack of awareness as well as peoples’ skepticism through video content which is a highly engaging medium,” added Hansi Mehrotra.
Through this web-series, BigDecisions.com aims to aid financial literacy via video consumption which has a high rate of engagement and traction among viewers at large. CISCO’s Visual Networking Index Report (VNI) has predicted that online video traffic will contribute approximately 65% of all IP traffic in India by 2018. About 70 billion minutes of video content will be viewed across India per month. This proves to be a great opportunity for a web-series like Money Talks.
MAM
Ananta Das exits as head – brand PR for Prime Video India & APAC
Seasoned comms leader with nearly 20 years’ experience leaves after leading regional brand strategy.
MUMBAI: Ananta Das just hit the eject button on her Prime Video role because when you’ve scripted brand stories across continents, sometimes you need a scene change of your own. Ananta Das has stepped down from her position as head of brand PR for Prime Video India & APAC, marking a significant leadership transition in the streamer’s regional communications setup. Her replacement will be hired into a broader regional brand communications role reporting directly to APAC communications head Menon, indicating a restructuring of the hierarchy.
With nearly two decades in communications, Das brings a strong track record across major organisations. Before Prime Video, she handled brand and corporate mandates at Johnson & Johnson, Tata Global Beverages, and Colgate-Palmolive. At Prime Video she drove brand communications strategy across APAC markets, steering messaging for the platform’s expanding slate of originals, major content launches, and key industry initiatives.
The exit comes as Prime Video continues to scale its originals and regional presence in a competitive streaming landscape. Das’s departure opens the door for fresh leadership to shape the next phase of brand storytelling in one of the world’s fastest-growing entertainment markets.
For a region where content is king and attention is currency, transitions like this aren’t endings, they’re plot twists that keep the narrative moving forward.
