MAM
Publicis Media India makes key restructure and appointments
MUMBAI: Publicis Media today unveiled structure and leadership appointments for its organisation, as announced Publicis Media, India CEO Anupriya Acharya. As per the announcement,
Mallikarjun Das (Malli) has been appointed Group CEO of Starcom India. His team will include Sarfaraz Khimani, Co-CEO Performics.Convonix, Pallav Jain, Co-CEO Performics.Convonix, Basabdatta Chowdhuri who now takes on the role of national COO, Starcom India.
Furthermore, Tanmay Mohanty has been appointed as Zenith India Group CEO., with Performics.Resultrix MD Mayoori Kango in his team.
“One of the greatest strengths of our new organization in India is its team of leaders, all of which have proven track records within our system. They have been integral in accomplishing what we have in the last 2-3 years and now committed to setting strategy and charting the course for the new organization,” Acharya said.
She added, “The new structure that follows the framework of the global vision is fully equipped to fit the future and best serve our clients. It is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.
Publicis Media, India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom , Zenith, Mediavest | Spark, Optimedia | Blue 449
In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.
Apart from the two CEO appointments for Starcom India and Zenith India, other key appointments the media agency giant announced are as follows
Dnyanada Chaudhari will lead Publicis Media Exchange
Santosh Ghosh will lead Data, Technology & Innovation
Aarti Bharadwaj will lead Analytics, Research & Insight
Gautham Pingali will lead Business Transformation and Content
Communications will be led by Anushree Chandran.
At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.
Starcom Chairman Hanley King has moved on to a global role within Publicis Media, his role is taken over by Malli
Zenith Managing Director Hari Krishnan is also moving on to pursue other opportunities. Comments Anupriya, “We thank Hari for all his contributions and wish him the best. Another key appointment in Zenith, under Tanmay’s leadership will be announced in due course.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
