Applications
Clove Digital introduces gTag – GPS schoolchild locator
MUMBAI: Clove Digital introduced gTag, a GPS schoolchild locator, that comes in strong ABS + Polycarbonate design with locking features and white colour glossy finish. gTag offers innovative tool to locate schoolchild in a device that’s taggable to bag, with GSM SIM choice and with no subscription charges.
“gTag is an innovative product that will provide visibility of schoolchild’s outdoor movements to parents. gTag is a hardware device plus an android app which gives instant updates as to when the child reaches or leaves places marked by parents,” said Anuraag Renjith, Clove Digital’s founder.
“gTag is handy and easily taggable to a child’s school bag. Freedom to choose GSM SIM helps parents identify right network with coverage in child’s route. In today’s chaotic times with traffic woes growing on a daily basis, to have a device that can help parents know their child’s exact location while travelling is a great help. We are sure more and more parents will endorse this product in the coming months.” added Anuraag.
gTag provides reassurance to parents by throwing more light into the outdoor movements of children. Parents can mark up to 6 places in regular route taken by child and be informed when child reaches or leaves marked places. gTag empowers parents with complete real-time information on child out of home.
In case of an emergency, parent can choose to see real-time location of the child on map view using gTag android app.
How does the device work? once a parent buys the gTag, they need to insert an active data SIM and charge the gTag. An account atwww.clovedigital.com needs to be created or via the android app gTag from play store. After signing in, the parent can add child with the gTag ID printed inside the box. It allows them to mark places like school, home, road junctions en route, etc. in the map and receive instant notifications on the child’s movement in or out of these places.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
