Ad Campaigns
Posterscope goes digital for New Fresh Bottom Freezer’s OOH campaign
MUMBAI: Dentsu Aegis Network’s out of home (OOH) agency Posterscope India has rolled out a technologically-advanced innovation to promote Hitachi’s latest variant New Fresh Bottom Freezer in the out-of-home space.
The agency has crafted a campaign delivering mix of unipole, billboard, back-lit premium bus shelters, LED screen and duct panel. The campaign has been implemented across top eight cities.
Based on the brand communication, ‘Inspire the Next’, the agency has come up with an innovative billboard integrating digital with OOH. The campaign has been designed to communicate the key brand feature of the 3-door refrigerator and to build recall at points-of-purchase to accelerate consumer-purchase decisions. The core objective of the campaign is to build awareness and thereby, increase sales. The one-month-long campaign is aimed at reaching out to the affluent population – confident urban dwellers with a modern, progressive and open-minded outlook.
The refrigerator with side by side door has innovative features like smart open vege compartment, selectable mode compartment, LED Light, tempered glass shelves, double-deck drawer, movable twist ice tray, inverter control, dual fan cooling. The refrigerators have large door pockets which are suitably wide and enable the storage of big size bottles.
Technology used behind this latest innovation is based on addressable pixel programming with every pixel coded and mapped on the hoarding.
Posterscope has zeroed down on a specific location on Ring road in Delhi based on understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
