iWorld
Royal Stag Barrel Select Large Short Films presents Adhiraj Bose’s Interior Café
NEW DELHI: “Interior Café”, a light hearted film by Adhiraj Bose starring the legend of parallel cinema Naseeruddin Shah and distinguished theatre personality Shernaz Patel is the next presentation by Royal Stag Barrel Select Large Short Films after Sujoy Ghosh’s ‘Ahalya’ and Jaydeep Sarkar’s ‘Nayantara’s necklace’.
Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves in the industry. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world.
With short films like ‘Last Day’ and ‘Goonj’ to his credit, Adhiraj Bose has explored the nuances of human relationships in a 12 minute time frame where both the lives of the characters revolve around love, loss and reunion. Set in an old school café in Mumbai, the characters of Naseeruddin Shah and Shernaz Patel are shown conversing with each other, thereby signifying the lost love and longing which they have treasured amongst themselves. It is a perfectly told love tale which resonates with the idea of youthful love which had faded away and has come back to find itself again.
Pernod Ricard India Marketing Assistant Vice President Raja Banerji said “Today the approach of filmmaking has transformed completely and being digitally connected has opened up various suitable outlets for filmmakers to express themselves in their own style to the audiences they want to connect to. Royal Stag Barrel Select Large Short Films has built its credibility by collaborating with top Bollywood directors regularly. It is also the most inspiring platform for aspiring directors to showcase their creativity. Resonating with the core philosophy of Royal Stag Barrel Select, the platform is meant to help them keep perfecting their skills and establish themselves in the market. We are very excited to associate ourselves with the relentless creative spirit of Adhiraj Bose’s new film – Interior Café”.
Bose said, “The story of Interior Cafe is an amalgamation of human emotions and what we as humans deal with in some point in our life. As a story, I approached it in a very realistic way, as every short film you see nowadays concludes with a social cause but what excited me to do this project was the opposite. With the legendary Naseeruddin Shah and Shernaz Patel on board I was pretty convinced of the choices I made in this film. As a filmmaker it is very important to have an outlet to showcase your creativity and Royal Stag Barrel Select Large Short Films has truly made this a great experience for me and helped me connect to the audience. I was also excited to work with my long time best friend Shweta Basu Prasad as an actor and producer and my cinematographer Santhana Krishnan Ravichandran who executed his brilliant camera skills in this film”.
Royal stag Barrel Select Large Short Films (LSF) is a portal that is the hub of Indian short films. It gives the audience the window to enjoy short films made by large directors. It gives budding film makers a platform to showcase their short films with large ideas. Pioneered under the aegis of Royal Stag Mega Movies, and Royal Stag Large short Film gains the first mover advantage in a medium that will be the future of entertainment.
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iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
