AD Agencies
London Dairy indulges Indians in ‘International Ice Cream Month’
MUMBAI: London Dairy is celebrating International Ice Cream Month all of July. A month that is much revered in the West from erstwhile President Reagan’s time, the celebration comes to India and London Dairy makes sure we all indulge in some delicious ice cream. What more could anyone ask for? One month dedicated to love, laughter, and limitless indulgence of ice creams.
Making the most of this occasion, London Dairy decided to reach out to its consumers through a campaign on social media and on-ground activations. The idea behind this campaign #LondonDairyIceCreamMonth, was to make consumers indulge in the extensive London Dairy range of ice creams and help them relish their special moments. Adding excitement to the campaign, the brand urged the consumers to share their special moments through London Dairy ice creams on social media. This created a huge frenzy twitter as tweeple went crazy sharing their London Dairy special moments with loved ones making the campaign #LDIceCreamDay trend #2 pan India. Tweeple thoroughly enjoyed participating and this was evident from their rampage of sharing fun and candid pictures showcasing their moments of indulgence with loved ones.
As part of the campaign’s on-ground activation, the brand had devised a London Dairy Squad in Mumbai and Delhi, where the Men In Tux from London Dairy barged into the coolest busy offices of the city, asking everyone to freeze and stop their work. The Squad then explained how work can get very monotonous and how one must indulge in things they love the most….in this case Ice Cream. The London Dairy Squad then opened up tubs of London Dairy Ice Creams and surprised the employees with a variety of flavours like Strawberry Cheesecake, Mango Sorbet, Tiramisu and Berries n Cream, to engage them in the merriment as they turned around a boring and monotonous day into an indulgent experience.
London Dairy marketing head Shweta Shrivastava expressed her views saying, “On the occasion of international ice cream day, the London Dairy Squad reached out to young working professionals in an attempt to break the monotony of a regular work day and enthrall them with an indulgent London Dairy experience! Throughout the ice cream month, we had a lot of activities for our consumers, celebrating this theme and indulging our consumers the true London Dairy way.”
London Dairy also engaged with consumers on social media like Twitter, Instagram and Facebook inviting them to join the celebration as they celebrated July 17, 2016 as World Ice Cream Day and became one of the first premium ice cream brands to get this culture here in full swing. The response received on all social media platforms was so over whelming that #LDIceCreamDay was trending #2 in India throughout the day.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
