Brands
Amazon Prime now available in India
MUMBAI: With an introductory price of Rs 499 for a year, Amazon Prime is now available in India to give users same day or next day delivery on orders and 30 minute early access to lightning deals. After the inaugural pricing period, a Prime subscription will cost Rs 999 a year.
Items eligible for Prime benefits are marked on the website with the Prime logo next to it. Alternatively, users can choose the Prime logo filter to view the items available on Prime.
The company has announced that Amazon Prime Video will be coming in later but it has not given a timeline. Prime Video will have access to Amazon Original Series, movies and TV shows from India and around the world.
In the U.S., Amazon Prime offers over 40,000 movies and TV shows, a million songs and 500,000 free ebooks for $99 per year. It has begun talks with Bollywood producers and independent production houses for building video content from India. Amazon CEO Jeff Bezos announced that $300 mn (approx Rs 2,000 cr) will be invested in its India unit.
Overall, it’s a great news for Indian entertainment industry, as such heavy funding will surely bring out the top talent and potential superstars.
With this, Amazon’s total investment commitment in India goes up to $5 bn; the $3 billion announced now, plus the $2 billion investment announced back in July 2014, which the company has already completed in phases over the past two years.
MUMBAI: He may have clocked the fastest time on track, but Usain Bolt is now sprinting straight into cricket fandom again. The eight-time Olympic medallist has returned to spotlight his long-standing support for Royal Challengers Bengaluru, featuring in sportswear giant PUMA India’s latest #RCBEverywhere campaign. Dressed in the 2026 RCB jersey, Bolt shared the moment on social media, pairing it with a throwback to the kit he first received in 2021 marking a fandom that has only gathered pace since.
A self-confessed cricket enthusiast and admirer of Virat Kohli, Bolt’s association with RCB has evolved through Puma’s global athlete ecosystem. The brand, which has partnered with Bolt for over two decades, is now leveraging his cross-sport appeal to amplify RCB’s already global fan culture.
The campaign builds on a behaviour that fans have long embraced taking the jersey beyond stadiums and scales it with one of the most recognisable athletes in the world. Bolt’s earlier appearance alongside Kohli and RCB players in a viral reel last year further cemented his status as an unlikely yet enthusiastic member of the RCB faithful.
With #RCBEverywhere, Puma is not just selling merchandise, it is exporting fandom. The campaign invites supporters to join the movement, with opportunities to win match shirts and tickets, while participating in a global conversation that now stretches far beyond Bengaluru.
From Olympic tracks to IPL terraces, Bolt’s latest cameo proves one thing, speed may be his signature, but fandom travels just as fast.
