News Broadcasting
Celebrate creativity on NDTV Prime’s exclusive Art Programming
MUMBAI: Have you ever wondered about how real artists think? Does creativity stem from courage? What is the fuss about the world of art?
Get ready to join the art revolution at NDTV Prime’s specially curated Art Band as they celebrate the deluge of creative expressions through exclusive art programming Monday to Friday@9:30 pm only on NDTV PRIME beginning August 2.
Hitting the gong with ‘Music Hour’ every Monday, the show focuses on independent artists from India and across the world ranging from ancient folk to western classical music and much more. The show will take its viewers on a musical journey to understand cultural diversities in the purest form.
‘Art Insider’ anchored by Nature Morte Gallery’s co-directors, Peter Nagy and Aparajita Jain deconstruct the inner workings of the contemporary art world every Tuesday.
Add the much needed mid week colour to your life with ‘Colour my city’ every Wednesday as the series explores the democratic power of street art and highlights how mere empty walls become pieces of animated conversations.
‘Art Documentaries’ air every Thursday for a special expose on social realities.
From plays to paintings, crafts to contemporary art, with ‘ON ART’ show every Friday nothing will be off limits as this one if its kind magazine show will delve into the magical world of art.
Talking about this new programming venture, Shruti Verma Singh, Head, Strategy & Brand, NDTV Prime said, “Over the past few years, more and more youngsters have begun to buy art in India. NDTV Prime understands the pulse of who’s buying and the questions they are confronted with. The programmes are answers to some of those questions, whether it is ON ART which is a glimpse of what’s happening in the world of art, COLOUR MY CITY which is all about art expressions or the latest addition ART INSIDER which gives you an “inside view” of the Indian Contemporary Arts world with Peter Nagy and Aparajita Jain, co-directors of Nature Morte Gallery. What’s even more encouraging are Corporates coming out in support of the Arts, even on Television. We are truly encouraged by that.”
NDTV recently marked the group’s entry into the world of art with Mojarto.com, India’s leading art discovery and buying platform that curates a large collection of proprietary artworks and collectibles from galleries, artists, brands, stores and designers.
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
