MAM
Roposo appoints Anand Jha and Saurabh Khullar
MUMBAI: India’s fashion social network Roposo has strengthened its leadership ranks with the appointments of Anand Jha as the Head of Design and Saurabh Khullar as the Head of Sales.
Speaking on the appointments, Roposo co-founder Avinash Saxena said, “Roposo has had a phenomenal growth story so far. As we prepare to helm the company into its next level of evolution, we are pleased to welcome Saurabh and Anand on board to lead the key divisions of Sales and Design. Both bring tremendous experience and dynamism along with years of rich industry experience. We are certain that their contributions to the Roposo growth narrative will be significant and that they will be a perfect synergistic match for our existing team.”
At Roposo, Jha will look after the entire user interface and user experience.
Speaking on his appointment, Jha said, “I am glad to be a part of this enthusiastic and diligent team at Roposo. Design is central to Roposo and my job will be to build on the already-outstanding product. Through an enriched design offering, Roposo will be able to further establish its market leadership stance and make deeper inroads in the consumer mindscape across India. ”
Khullar too added, “I believe that Roposo has had an exceptional growth graph given the current business climate. I’m looking forward to further enhancing its revenue model and sales numbers and contribute to the company’s upward trajectory. The team’s energy and passion for the product is truly infectious and I’m looking forward to working with them.”
As the company has been crossing one milestone after the other, with a user base of 3 Million and its ever growing popularity among celebrities and enthusiasts alike, these new appointments highlight function expansion within the team. Roposo is now entering the next stage of growth and will be focusing on revenue generation along with its persistent endeavor of product development.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
