MAM
Roposo appoints Anand Jha and Saurabh Khullar
MUMBAI: India’s fashion social network Roposo has strengthened its leadership ranks with the appointments of Anand Jha as the Head of Design and Saurabh Khullar as the Head of Sales.
Speaking on the appointments, Roposo co-founder Avinash Saxena said, “Roposo has had a phenomenal growth story so far. As we prepare to helm the company into its next level of evolution, we are pleased to welcome Saurabh and Anand on board to lead the key divisions of Sales and Design. Both bring tremendous experience and dynamism along with years of rich industry experience. We are certain that their contributions to the Roposo growth narrative will be significant and that they will be a perfect synergistic match for our existing team.”
At Roposo, Jha will look after the entire user interface and user experience.
Speaking on his appointment, Jha said, “I am glad to be a part of this enthusiastic and diligent team at Roposo. Design is central to Roposo and my job will be to build on the already-outstanding product. Through an enriched design offering, Roposo will be able to further establish its market leadership stance and make deeper inroads in the consumer mindscape across India. ”
Khullar too added, “I believe that Roposo has had an exceptional growth graph given the current business climate. I’m looking forward to further enhancing its revenue model and sales numbers and contribute to the company’s upward trajectory. The team’s energy and passion for the product is truly infectious and I’m looking forward to working with them.”
As the company has been crossing one milestone after the other, with a user base of 3 Million and its ever growing popularity among celebrities and enthusiasts alike, these new appointments highlight function expansion within the team. Roposo is now entering the next stage of growth and will be focusing on revenue generation along with its persistent endeavor of product development.
MAM
Jack Daniel’s names 22feet as integrated creative agency in India
Omnicom’s 22feet wins full-funnel mandate to drive brand growth locally
MUMBAI: Jack Daniel’s has appointed 22feet as its integrated creative agency of record for India, following a multi-agency pitch, as the iconic whiskey brand looks to sharpen its connect with Indian consumers.
Part of Omnicom Advertising India, 22feet will handle a broad mandate spanning brand strategy, digital, social media, packaging, experiential and retail communications. The remit also covers the entire Jack Daniel’s portfolio, including Tennessee Whiskey, Flavors, Gentleman Jack and Single Barrel, along with future launches.
The partnership also extends to building Jack Daniel’s merchandise business in India, a key lever for driving brand affinity and unlocking additional revenue streams through licensing.
At its core, the mandate is about making Jack Daniel’s feel more at home in India without losing its global edge. 22feet is expected to craft culturally relevant storytelling and immersive brand experiences aimed at both loyal consumers and new audiences.
Speaking on the partnership, Brown-Forman marketing director Vinay Joshi said, “We are delighted to partner with the exceptionally talented and passionate 22feet team as we enter a new phase of growth in India which requires breakthrough creative at every touchpoint, backed by sharp local consumer insights.”
On the agency side, 22feet managing partner Shikha Davessar said, “India is at an inflection point when it comes to premium lifestyle choices, and Jack Daniel’s is perfectly poised to lead that conversation. We’re excited to bridge the brand’s global heritage with local resonance.”
With India’s premium spirits market expanding and consumer tastes evolving, the collaboration signals Jack Daniel’s intent to deepen its footprint and stay culturally relevant. If executed well, this could be a classic case of a global icon finding its local rhythm.
