Brands
Henrique Braun gets promoted to EVP & COO at The Coca-Cola Co
MUMBAI: Come the new year and Henrique Braun will be carrying a new designation at The Coca-Cola Co. Last week, he was named executive vice-president & chief operating officer. In his expanded role, Braun will be responsible for all of the company’s operating units worldwide. He will report to chairman & CEO James Quincey.
Braun currently serves as EVP & president, international development, overseeing the company’s operating units for Latin America; Japan & South Korea; Asean & south Pacific; Greater China and Mongolia; Africa; India & southwest Asia; and Eurasia and Middle East.
As COO, Braun will add oversight of the north America and Europe operating units.
“Henrique has built an impressive track record of driving our growth strategy along with numerous operational accomplishments, all while keeping the consumer as the center of decisions,” Quincey said. “He has proven to be a trusted, strategic leader with a reputation for developing talent and delivering results.”
Prior to his current role, Braun served as president of the Latin America operating unit from 2020 to 2022 and as president of the Brazil business unit from 2016 to 2020. From 2013 to 2016, he was president of the company’s Greater China & Korea business unit.
Braun, 56, joined The Coca-Cola Co in 1996 in Atlanta and progressed through roles of increasing responsibilities in north America, Europe, Asia and Latin America. Those positions included supply chain, new business development, marketing, innovation, general management and bottling operations. Braun has served in regional, business unit and corporate functions.
“I am energised and honored to take on this broader role and look forward to partnering with James, our executive leadership team, bottling partners and associates to deliver on our total beverage strategy and drive growth across the company and our system worldwide,” Braun said.
The following leaders will report to Braun:
Selman Careaga, president, ASEAN & South Pacific operating unit;
Nikos Koumettis, president, Europe operating unit;
Gilles Leclerc, president, Greater China and Mongolia operating unit;
Jennifer Mann, EVP and president, North America operating unit;
Luisa Ortega, president, Africa operating unit;
Murat Ozgel, president, Japan & South Korea operating unit;
Bruno Pietracci, president, Latin America operating unit;
Sanket Ray, president, India & Southwest Asia operating unit;
Sedef Salingan Sahin, president, Eurasia and Middle East operating unit.
Braun holds a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro, a master’s of science degree from Michigan State University and an MBA from Georgia State University.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
