Brands
Boldfit unveils new logo and identity
Mumbai: Boldfit, a leading name in the fitness and sports industry unveiled its new logo, marking a significant milestone in the company’s journey of innovation and quality. The new logo is more than just a change in aesthetic; it represents Boldfit’s unwavering dedication to inspiring and empowering individuals on their fitness journey.
Titled, The Flex, the new logo showcases modernity and dynamism. With a sleek and simplified design, it stands for agility and dedication, mirroring the values and aspirations of every fitness enthusiast. The new logo’s bold typography and refreshed colour palette symbolises the brand’s bold energy, while paying homage to its ‘yoga’ beginnings.
“We are thrilled to introduce our new logo, which encapsulates the essence of Boldfit’s mission,” said Boldfit founder Pallav Bihani. “It’s not merely a visual change; it signifies our deep-rooted commitment to revolutionising the fitness industry and providing cutting-edge solutions to our customers. The Flex takes inspiration from every accomplished fitness enthusiast – showcasing to the world years of toil and sweat in full glory. As we continue to expand our product offerings and reach new markets, our new logo serves as a reminder to dream big and play bold. It represents our dedication to reaching new heights and solidifying our position as India’s #1 fitness and sports brand.”
Boldfit’s new identity is a testament, committed to stay at the forefront of the fitness industry while honouring its roots and values. It is a symbol of unwavering commitment to helping individuals achieve their fitness goals.
Brands
Muthoot FinCorp names Arun Kumar COO & Harjit Singh Takkar chief distribution officer
Leadership hires to boost operations and widen pan-India reach
THIRUVANANTHPURAM: Muthoot FinCorp has strengthened its top deck with the appointment of Arun Kumar B as chief operating officer and Harjit Singh Takkar as chief distribution officer, sharpening its focus on scale, speed and service as it pushes into its next phase of growth.
The flagship financial services arm of the 138-year-old Muthoot Pappachan Group, popularly known as Muthoot Blue, is expanding both muscle and mindset. With more than 3,750 branches nationwide and its digital platform, the Muthoot FinCorp ONE app, the company is betting on tighter execution and wider reach to stay ahead in an increasingly competitive lending market.
Arun Kumar B steps in with nearly two decades of experience cutting across financial services, technology transformation and customer analytics. He previously worked with CreditAccess Grameen, where he led enterprise-wide technology and data strategy initiatives and played a pivotal role during a major merger in the microfinance space. His work spanned integrating operations and products while scaling lending and non-credit offerings such as insurance and pensions.
At Muthoot FinCorp, Arun will steer operational excellence and strategic growth initiatives, aligning teams and processes to deliver sharper efficiency across the business. A gold medallist from Anna University and a postgraduate from IIM Indore, he also holds certifications in design thinking, Blue Ocean Strategy and business analytics.
Harjit Singh Takkar takes on the newly created role of chief distribution officer, reporting directly to the chief executive officer. The position is designed to energise the company’s distribution engine and bring greater governance and agility across its branch network.
Takkar brings over 28 years of retail banking experience, having held senior leadership roles at IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank. Known for scaling branch networks and building high-performing teams, he combines distribution expertise with governance depth as a qualified company secretary with a master’s degree in finance and control.
In his new role, Takkar will oversee branch business and distribution channels, with a clear brief to expand reach, lift productivity and reinforce the company’s pan-India presence.
Commenting on the appointments, Muthoot FinCorp Ltd. chief executive officer Shaji Varghese, said the company continues to invest in leadership as it scales. “Our purpose is to improve the financial well-being of the common man. As we grow, strengthening leadership across key functions is important to ensure consistency in execution and customer experience,” he said.
With complementary strengths in operations and distribution now in place, Muthoot FinCorp appears set to move from steady expansion to sharper acceleration, backed by people, process and technology working in concert.
