Broadband
Hungama partners with Videocon’s Connect Broadband
MUMBAI: India’s leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.
With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.
Speaking on the association, Siddhartha Roy, CEO – Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations – Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”
Commenting on the development Arvind Bali, CEO – Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”
Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.
Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
