iWorld
Amagi launches live linear OTT playout platform on cloudport
MUMBAI: Amagi announced TV networks and content owners can now launch live and linear OTT channels on the cloud and operate a unified platform for linear, catch up and video-on-demand (VOD) TV without any hardware.
Cloudport OTT supports advanced graphics functions including dynamic graphics, digital video effects, and real-time social media integration capability in addition to switching to live feeds.
The platform is equipped with a live MCR capability on the cloud and the entire OTT playout workflow can be managed remotely using a web-based UI.
“Cloudport has all the features that traditional TV networks need. It is built on a secure, reliable, and scalable Amazon AWS cloud infrastructure, complete with an in-built feature to block geo-specific content to manage content rights obligations,” Amagi co-founder K. A. Srinivasan was quoted in a company statement.
“The platform seamlessly integrates with Amagi’s server-side OTT ad insertion solution, thunderstorm, to monetize content effectively. This way TV networks and content owners have access to an integrated platform for OTT playout and monetization, simplifying overall operations,” aacording to Srinivasan.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
