Brands
Harshita Gupta launches her clothing line – Chikankari Hues
Mumbai: Social media star and content creator Harshita Gupta, is on a mission to make every stride a style statement with the launch of her label Chikankari Hues in collaboration with her husband, Shrey Chhabra. Launched on 13 May, Chikankari Hues confirms a modern makeover to the traditional Mughal-era embroidery style from Lucknow, unveiling unique styles. The label has launched in forty-plus styles and is available in a wide variety of colours promising to entice women of all age groups.
Speaking about her newly launched venture, Chikankari Hues founder Harshita Gupta said, “There are two solid reasons why I founded the label: One is purely for my undying love for Chikankari since my roots belong to Lucknow. Fun fact – my husband and I wore an ensemble with Chikankari on the day of our wedding and so the craft certainly holds a special spot in our hearts. Secondly, to create a one-stop destination where true connoisseurs of Chikankari can make a purchase, as the label is experimenting with the craft like never before, keeping master craftsmen busy at work and ensuring the continuation of this rich legacy (supposedly dating back to Nur Jahan) in-lieu of justifiable wages for the beautiful work that they create.”
Born in Lucknow, Harshita began her career as an RJ at an established radio station. After the advent of digital media, she found solace in content creation, which eventually became a full-time career. Today, Harshita has garnered millions of followers across social media platforms. In 2023, she was featured in the Forbes list of the top 100 digital stars of India.
Chikankari has become an integral part of India’s heritage that was introduced by the Persian and Turkish rulers. However, the Nawabs of Awadh became the patrons of the craft, and today the embroidery has achieved a geographical indication (GI) tag, making it a globally renowned textile craft. All the products from ‘Chikankari Hues’ are now available on the website (https://chikankarihues.com/collections/all), along with an Instagram page (https://www.instagram.com/chikankarihues/) and will be in the price range of Rs 25,00 to 10,000.
Brands
ProducerBazaar parent Fipchain raises pre-series A to scale IP trade
Backed by River Ventures, firm eyes global expansion in content rights market
CHENNAI: Fipchain, the parent of ProducerBazaar, has secured fresh capital in a pre-series A round led by River Ventures, as it sets its sights on building a global marketplace for intellectual property trading.
The round also saw participation from Venture Forge Labs, angel investor Chandu Nair, and a cross-border group of investors spanning India, the UAE and Germany. Panya Capital advised on the transaction.
The funding comes at a time when the global market for TV, film, video and AI-driven content IP is expanding rapidly. Estimated at $28 billion today, the segment is projected to touch $47 billion by 2029, with India emerging as one of the fastest-growing markets thanks to rising streaming demand and cross-border licensing.
Fipchain is betting on a gap that many in the industry quietly acknowledge. Despite India’s vast content output, IP trade remains fragmented and largely relationship-driven, with no dominant homegrown platform offering an end-to-end exchange for rights discovery, governance and transactions.
Its platform, ProducerBazaar, aims to change that by acting as a digital marketplace where creators, studios, OTT players and broadcasters can discover, license and monetise content across borders. The broader ambition goes further, building an integrated ecosystem covering the entire IP lifecycle, from rights intelligence to transaction execution.
The fresh capital will be used to strengthen the company’s technology backbone and expand internationally, particularly across Asia, the Middle East and Europe. A key focus will be enhancing AI-led discovery tools and scaling infrastructure to handle high-volume global deals.
“This fundraise marks a defining moment in our journey to build a transparent and scalable marketplace for intellectual property,” said Fipchain founder and chief executive officer G K Tirunavukarasu.
Fipchain co-founder and chief business officer Vijay D added that demand for premium IP is only accelerating globally, with the company focused on removing friction in cross-border transactions.
With the digital creative economy expected to surpass $7 trillion by 2030, Fipchain is positioning itself as a structured bridge between content creators and buyers worldwide. If it succeeds, the company could help turn a fragmented market into a far more fluid and investable one.
