MAM
Kyoorius unveils its jury and announces jury sessions for the 2016 Design Awards
MUMBAI: Kyoorius unveils its jury for the fourth edition of the Kyoorius Design Awards. The jury sessions will take place from September 02-04, 2016 at the école intuit.lab in Mumbai. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury at the Kyoorius Design Awards this year. He specialises in creative strategy, brand positioning and architecture, visual identity systems, branded environments, signing systems and sound branding. The Kyoorius Design Awards recognise, honour and award the most outstanding creative work in the Indian visual communications sphere.
This year, the Kyoorius Design Awards received a total of 468 entries across all categories, from design studios, advertising agencies, freelance designers, brand consultancies and corporate from across India. The Kyoorius Awards have a wide-ranging list of categories, planned to recognise individual components as well as entire campaigns and projects that exist on multiple platforms and channels. A specialist jury composed of the top creatives from across the world – will gather to review, discuss and elect the best of the best over three intensive days. All the voting is done in private and never by a show of hands.
Under the Kyoorius Design Awards, the jury also comprises of:
• Tnop Wangsillapakun, Founder & Design Director, TNOP Design
• Prasanna Sankhe, Co-Founder & Creative Head, Hyphen
• Sarita Sundar, Founder, Hanno
• Kurnal Rawat, Creative Director, Landor
• Katherina Tudball, Design Director, The Partners
• Ayaz Basrai, Co-Founder, The Busride Design Studio
Rajesh Kejriwal, Founder and CEO of Kyoorius said ‘With our latest edition of Kyoorius Design Awards, we are delighted with the quality and range of entries received. The jury – a mix of international and Indian experts – will have some tough choices to make over the next few days. Kyoorius has an Open jury policy and people from the media and industry are allowed to attend these sessions to interact with the jury and be inspired by the exceptional entries received this year”.
The Kyoorius Design Awards night will be the culmination of Kyoorius Designyatra and will be held on October 01, 2016 at the Fairmont Hotel, Jaipur, India. The Awards night will have a gathering of over 1100 people from the marketing and communication industry.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
