Account
Socio Street Advertising secures Kajaria Plywood as a valued client
Mumbai: Socio Street Advertising, a leading all-round advertising agency, is thrilled to announce its latest partnership with Kajaria Plywood, a renowned name in the plywood industry. Under this exciting collaboration, Socio Street Advertising will take up the responsibility for executing integrated marketing duties for the esteemed brand.
With a mandate encompassing a wide array of marketing services, Socio Street Advertising is poised to elevate Kajaria Plywood’s brand presence and market positioning. The agency will spearhead various initiatives, including marketing and branding strategies, creative conceptualization and execution, media planning, content planning for social media marketing, technology services, and public relations.
One of the primary objectives of this partnership is to scale up Kajaria Plywood’s social media presence significantly. Socio Street Advertising will leverage its expertise to craft compelling content and engagement strategies tailored to diverse platforms, including Facebook, Instagram, YouTube, LinkedIn, and Twitter. By harnessing the power of these platforms, the agency aims to foster brand visibility and foster meaningful connections with the target audience.
Commenting on this exciting development, Socio Street Advertising co-founder Mouli Neogi expressed her enthusiasm, stating, “We are thrilled to welcome Kajaria Plywood to our esteemed roster of clients. This partnership presents a remarkable opportunity for us to leverage our expertise and creativity to drive impactful results for the brand. With our integrated approach and relentless dedication, we are confident that we will propel Kajaria Plywood to new heights of success.”
Socio Street Advertising is committed to delivering innovative solutions that will serve Kajaria Plywood’s objectives and resonate with its audience. Through strategic planning, creative excellence, and meticulous execution, the agency aims to establish Kajaria Plywood as a formidable force in the plywood industry.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
