English Entertainment
Deepika Padukone Colors Infinity’s ‘Vogue BFF’
MUMBAI: What do you get when you mix friends, fashion and fun together? A heady cocktail of never–ending entertainment and some lip smacking gossip. Colors Infinity is all geared up with another
original offering titled Vogue BFFs. The show will turn television screens into a window that will give a sneak peek into the lives of Bollywood style icons with their favorite people.
Premiering from 24 September 2016 at 9 pm, Vogue BFFs is a 10-part weekly show that promises audiences a whole new insider access to their favorite A-listers. Hosted by Kamal Sidhu, each episode will see two besties from the world of films and fashion hangout in the uber chic Vogue Loft talking about everything from fashion, movies, trends and their personal style quotient.
The show is hip, informal, and promises viewers a peek into the more candid, playful, fun side of the stars we love. From blind food tastings and rowdy games of Pictionary to lounging around and chatting, to re-visiting their biggest style hits & misses – expect the unexpected!
The lineup of guests on the show includes Deepika Padukone & Anaita Shroff Adajania, Kareena Kapoor and Manish Malhotra, Kajol and Mickey Contractor, Sonam Kapoor and Atul Kasbekar, and Arjun and Anil Kapoor, etc.
Viacom18 business head youth and English entertainment Ferzad Palia said, “At Colors Infinity, we are constantly going over and above traditional programming norms with an aim to encapsulate unrivaled and desirable content, which is up-to-the-minute and makes for a splendid TV-viewing experience. Unlike conventional chat-shows, Vogue BFFs will give viewers an inimitable perspective of the intimate bond shared between celebrated Bollywood icons and their dearest from the industry.”
Condé Nast India MD Alex Kuruvilla added, “We are proud and excited to have created and produced Vogue BFFs. With this show Conde Nast India makes its debut on TV and is also pleased to announce Video as our newest line of business. The show is wholly produced in-house and shot in the “Vogue Loft”.”
Maruti Suzuki India VP marketing Sanjeev Handa shared, “Starting this September, our leading Sedan Ciaz along with Colors Infinity and Vogue will unveil the most stylish hour on Indian television. Like Colors Infinity and Vogue cater to the current and most sophisticated generation of audience, Maruti Suzuki Ciaz too corroborates the glory that is inspired by these constant efforts of being in sync with the evolving taste of consumers.”
YU Mobiles COO Shubhodip Pal added, “Vogue BFF is everything that’s bold, young and fiery and yet takes an inspiration from the wise and the experienced – making it a marvelous combination. Yu Mobiles offers products that are a perfect combination of style, glamour and performance, everything that today’s generation seeks in their devices to stay connected”
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
