Brands
Nestlé supports ‘Nanhi Kali’; changes packaging
MUMBAI: Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an NGOs imparting education to underprivileged girl children across India.
In an attempt to spread awareness about this crucial issue, Nestlé has changed packaging of 100 million packs available on shelves till September-end.
Project Nanhi Kali was initiated in 1996 by the K. C. Mahindra Education Trust (KCMET) with the aim of providing primary education to underprivileged girl children in India.
The changes include, Maggi’s tagline going from ‘2 minute noodles’ to ‘2 minutes for education,’ Kitkat’ to ‘No break from education’, and Nescafe changed the tagline to ‘It all starts with education.’ This has been further reinforced with a blue band which carries more information on the association with ‘Nanhi Kali.’
Nestlé India MD and chairman Suresh Narayanan said, “Each time a consumer picks a pack, the visual properties of the brand serve as symbols of the promise the brand has made to the consumers. We are changing the packaging of three of our most iconic brands to sensitize and draw attention to the crucial need for society.”
Mahindra Group chairman Anand Mahindra added, “This is a path-breaking and innovative partnership between Nestlé India and a non-profit organisation.”
The partnership with Nanhi Kali further strengthens the Nestlé Healthy Kids Programme which has already reached out to about 1,00,000 beneficiaries. Project Nanhi Kali, jointly managed by K. C. Mahindra Education Trust and Naandi Foundation, has been a credible programme.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
