MAM
ChuChu TV’s new consumer products biz expects 8 to 10 per cent as royalty
MUMBAI: ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, with over six billion views and six million subscribers, has partnered with Dream Theatre to launch the global consumer products business for the brand. Given its global appeal and audience, ChuChu TV has now partnered with Dream Theatre to launch the ChuChu TV Consumer Products business globally. Toys, gaming, publishing, apparel will form the core categories, which will hit the market by April 2017.
“Currently we are in the process of upgrading our existing characters to 3D so that they are more appealing as toys. We are also adding new IPs to our characters profile. Something aimed at young adults as well. On the other end, with these new updated characters we are creating a 13 episode series. It will take another six months for us to be ready so the products can hit the market by April 2017,” shared ChuChu TV CEO and creative director Vinoth Chandar.
“It is a long term process. Once the characters are in place, getting deals ready takes some time. Fortunately for us. Dream Theatre is our licensing agent and we are positive that once our products hit the market, more deals will line up easily,” he added.
Although Chu Chu TV’s US partners will be involved in product creative given its global branding, the first launch will be in India, which will be replicated in the US and other markets.
Entertainment and licensing firm Dream Theatre is creating the brand architecture and making ChuChu TV “license ready.”
Having worked with iconic international brands like Angry Birds, DreamWorks Animation, Pokemon, Femina and numerous others on the licensing front, Dream Theatre is creating the brand architecture and Go-To-Market plan for ChuChu TV by upgrading the creative assets, creating style guides, business templates and also charting the launch strategy and rollout plan across territories for ChuChu TV.
“Chu Chu TVs phenomenal success is a testimony to its popularity and it is very exciting for us to work with a brand originated in India and adored across the world by the young and old alike. We are thrilled to create a world class licensing program that enables fans to engage with the brand in a products and services form and will be engaging with top international licensing agents, toy companies and retailers to launch and grow the business across the globe,” said Dream Theatre CEO Jiggy George.
Chander further explained that Consumer Products Business to ChuChu Tv is an alternative but lucrative source of revenue for the company. “The going rate in the market is 5 to 15 per cent when it comes to royalty payments, but mostly depends on the products that is sold. We are expecting to draw 8 to 10 per cent of royalty on the sale of our products in the kids category,” Chander added in parting.
According to industry guesstimates, currently the licensed merchandised market for character IPs or franchises for kids stands at around Rs 5000 crore, growing from Rs 3500 crore last year.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
