Hollywood
Sony Pictures signs three-film deal with international producers
MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.
The partnership furthers Sony Pictures’ strategy to broaden its global presence and its support of local-language productions.
SPIP EVP – business affairs and operations Laine Kline is of the opinion that it is an ongoing priority for the studio to serve its Spanish-speaking audiences in Latin America and the United States. “Cisneros and Shuman have an exceptional track record for capturing several such important communities and beyond,” said Kline in a statement.
Cisneros is working with the Latin American film industry from some time and was the associate producer on Eugenio Derbez’s Instructions Not Included. He is also the co-creator of the TV comedy series Familia P. Luche and XHDRBZ.
As part of a partnership with Universal TV, he teamed with Aseem Batra to develop a single-camera comedy Don’t Judge Me for ABC. On the other hand, Shuman has produced over 20 films like Role Models, Lone Survivor, Rebel In The Rye, etc.
Cisneros is represented by Valor Entertainment Group, WME, and Ziffren Brittenham whereas Shuman is represented by CAA and McKuin Frankel Whitehead.
The two of them started working together in 2014 to become Cisneros & Shuman team. Among many projects they have created are – Fox feature comedy Upgrade and the 20th Television/FBC pilot Star-Crossed.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
