Ad Campaigns
Droom OBV won’t let you become a ‘bakra’
MUMBAI: Three animated videos continue Droom’s sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.
Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?
This unique proposition offered by Orange Book Value (OBV), Droom’s proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand’s sharp tagline, ‘Resale ka MRP’. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV’s web and mobile platforms till date.
Droom founder & CEO Sandeep Aggarwal said said, “These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or ‘bakra’, out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”
The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.
Team Contract Advertising stated, “OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a ‘bakra’ out of you. That’s the simple idea behind this campaign.”
The OBV films are available online here:
What: https://goo.gl/ZPD12L
Why: https://goo.gl/nMpMPt
How: https://goo.gl/1hBhd3
With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
