Digital
Course5 Intelligence unveils new brand identity as ‘C5i’
Mumbai: AI & Analytics solutions company, Course5 Intelligence, has unveiled a refreshed brand identity, migrating to the brand name ‘C5i’. Their new logo shows converging, multi-angled geometric blocks that represent the company’s multidimensional work, blending data science, analytics, and AI with diverse human perspectives to solve complex business problems. The brevity and futuristic appeal of the new name and logo are expected to facilitate better brand recall and reflect the company’s focus on continuous innovation to drive business impact at speed and scale for clients.
The company’s new tagline, Human.AI.Impact, is in sync with their consistent endeavor to leverage new and mature AI technologies with human expertise to enable value creation and continuously push the bar of what businesses can achieve.
A large part of the thinking behind Course5’s new brand elements involves elevating human potential, at C5i and in client organizations, with AI technology. Each shape and angle in the new brand logo signifies the unique ways in which the company views business problems and data, converging C5i’s human expertise with client perspectives and leveraging advanced analytics and AI, to deliver effective and transformative business solutions.
Course5 Intelligence CEO & chairman Ashwin Mittal said, “Course5 Intelligence has earned enormous brand equity over the years that we’re proud of and will continue to build on. As an abbreviation of our company name, our new brand name retains that value with a more contemporary tone. With the growing capabilities of AI to enhance human potential and accelerate business impact, we wanted our logo and tagline to bring into focus the complex, multidimensional nature of business problem solving, sharply accentuating the need to define and refine AI’s role in business, the indispensability of human involvement and perspective, and how best we can combine human and machine capabilities to responsibly drive innovation and growth for businesses.”
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
