DTH
Zindagi, Tata Sky tie up for contest; winners to celebrate New Year in Turkey
MUMBAI: Zindagi, a leading premium entertainment channel, has always offered viewers unique experiences and presented the best stories from across the world.
Taking this value proposition a step ahead, the channel has associated with one of India’s leading content distribution platform providing Pay TV and OTT services, Tata Sky. The ‘Zindagi New Year in Turkey Contest’ will start on 21 November and end on 5 December 2016.
Zindagi will offer Tata Sky subscribers a chance to win an all-expense paid holiday for two to Turkey in January 2017. Five lucky winners along with a companion each will get a chance to visit Turkey by answering few simple questions on the blockbuster primetime series, ‘Fatmagul’ that airs on Zindagi Monday to Saturday at 9:00 PM.
Zee Entertainment Enterprises Ltd. (ZEEL) chief business officer Sunil Buch said, “Our Turkish shows have acquainted viewers with a country that is known for its beautiful locations, good stories, great talent and people whose sensibilities and values are similar Indians. Our partnership with Tata Sky allows us us an opportunity to delight viewers with a memorable holiday to Turkey for the appreciation they have given to Turkish shows on Zindagi.”
Tata Sky chief communications officer Malay Dikshit said, “The co-marketing initiative with Zindagi is a win-win for all. Imagine that one can be rewarded for watching good quality TV – something that they enjoy!.”
Tata Sky subscribers can answer questions based on Fatmagul by pressing the Red Button on their Tata Sky remote while watching the show on Zindagi. This will lead them to a landing page where they need to answer few simple questions. The contest will be LIVE on Zindagi only during the original episode airing i.e. from 9: 00 PM to 10: 00 PM, Monday to Saturday. The contest will be promoted heavily through promos on the Default Landing Channel, Search & Scan Banner & Guide Banner across all TATA Sky households.
Zindagi presents finite world stories with bold narratives that unveil universal emotions. Tata Sky, a JV between the Tata Group and 21st Century Fox, was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
