iWorld
Amazon Prime to show Asahi’s anime content
MUMBAI – November 24, 2016 – Amazon today announced its alliance with Japan-based TV Asahi Corporation which will make Amazon Prime Video India the exclusive subscription streaming home for some of TV Asahi’s all-time favorite kids toons – Doraemon, Shin chan, and Ninja Hattori. Available together in the territory for the first time ever on a video streaming platform, Doraemon, Shin Chan, and Ninja Hattori will be exclusive to Amazon Prime members in India with new episodes refreshed regularly.
“Amazon Prime Video in India aims to be home to a diverse mix of beloved kids’ content and be the preferred entertainment choice for kids in India.” said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “The popularity of Japanese anime has grown immensely and TV Asahi Corporation is one of Japan’s leading private broadcasters who we already have a content licensing agreement with in Japan. We are thrilled to extend this relationship to India as well to bring this fantastic content to our kids.”
“We are excited about some of our best contents are going to be available on Amazon Prime Video. We hope the digital experience would take our contents to the next level of the popularity in India” said Takahiro Kishimoto, Head of Animation at International Business Department, TV Asahi Corporation.
Doraemon is a popular Japanese manga series, created by Fujiko F. Fujio. The series has also been adapted into a successful anime series and media franchise. The story revolves around a robotic time-traveling cat named Doraemon, who travels back in time from the 22nd century to aid a pre-teen boy named Nobita Nobi.
Shin chan, is a Japanese manga series created by Yoshito Usui. It follows the adventures of the five-year-old Shinnosuke “Shin” Nohara and his parents, baby sister, dog, neighbours, and friends and is set in Kasukabe, Saitama Prefecture. An anime adaptation of the series began airing on TV Asahi in 1992 and remains on air till this day.
Ninja Hattori is a manga series created by Fujiko Fujio A, later adapted into a television drama, an anime series, a video game and a live-action movie. The comedy actions animated series was aired on TV Asahi in the 80’s and all new episodes of the series has been produced since 2012 and is currently on air in several Asian countries.
Chimpui is a Japanese television series created by Fujiko F. Fujio in 1985. It tells the story of a young girl named Eri and two cute aliens that come to Earth to find her to be the most precious girl to marry with their beloved prince of the planet Mal.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
